Authentic beauty is natural and simple.
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It’s our shared belief,
it’s what binds and drives us.
It begins the very moment
you decide to be yourself.
WE BELIEVE
authentic beauty is natural and simple.
It doesn’t need sophisticated
photo filters, it grows with character.
WE BELIEVE
in pure ingredients from carefully
selected origins and
vegan formulas, free from
sulfates and silicones.
WE BELIEVE
in the honest artisan, building
on empathy, experience and skills.
Be part of the
#authenticbeautymovement.
To enhance your natural beauty we choose pure ingredients from carefully selected origins. Our products are formulated without silicones, sulfated surfactants, parabens, mineral oil and artificial colorant, instead utilizing powerful vegan ingredients. Carefully selected and combined, what we leave out is just as important as what we put in.
An AUTHENTIC BEAUTY CONCEPT Memento service allows the hairdresser to customise treatments and services to best suit their clients' mood, schedule and hair needs… Learn how to mix a carefully selected Essence with a chosen Mask from the range to create a bespoke care treatment. For an extended Memento service, a combination of tapping, circular, criss-cross and linear massage gestures are incorporated to aid inner beauty and peace, reviving beauty from within. For a final moment of calm, special earplugs and a blindfold block out the outside world so salon clients can take a moment to reconnect with themselves.
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To create the canvas for beautiful hair, salon clients can enjoy a multi-sensorial AUTHENTIC BEAUTY CONCEPT Memento service inspired by mindfulness… Watch how a harmonising backbar experience cleanses and purifies hair and scalp through massage gestures that focus on specific pressure points to aid relaxation; to rebalance hair, mind and soul, slow and rhythmic movements are used to create a lasting moment worth remembering.
PRODUCTS