We believe in pure ingredients

Authentic beauty is natural and simple.

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WE BELIEVE IN AUTHENTIC BEAUTY

It’s our shared belief,
it’s what binds and drives us.

It begins the very moment
you decide to be yourself.

WE BELIEVE

authentic beauty is natural and simple.

It doesn’t need sophisticated
photo filters, it grows with character.

WE BELIEVE

in pure ingredients from carefully

selected origins and

vegan formulas, free from

sulfates and silicones.

WE BELIEVE

in the honest artisan, building
on empathy, experience and skills.

Be part of the
#authenticbeautymovement.

Carefully selected, free from and vegan

To enhance your natural beauty we choose pure ingredients from carefully selected origins. Our products are free from silicones, sulfated surfactants, parabens, mineral oil and artifical colorant, instead utilizing powerful vegan ingredients. Carefully selected and combined, what we leave out is just as important as what we put in.

Pure formulas

All our products are formulated with the purest essence of their key ingredients. Find out how and why they were selected.

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Product information

Get to know our products.

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Authentic product finder

Find the Authentic Beauty Concept haircare and styling products that serve your hair‘s needs.

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Memento

An AUTHENTIC BEAUTY CONCEPT Memento service allows the hairdresser to customise treatments and services to best suit their clients' mood, schedule and hair needs… Learn how to mix a carefully selected Essence with a chosen Mask from the range to create a bespoke care treatment. For an extended Memento service, a combination of tapping, circular, criss-cross and linear massage gestures are incorporated to aid inner beauty and peace, reviving beauty from within. For a final moment of calm, special earplugs and a blindfold block out the outside world so salon clients can take a moment to reconnect with themselves.

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Memento

To create the canvas for beautiful hair, salon clients can enjoy a multi-sensorial AUTHENTIC BEAUTY CONCEPT Memento service inspired by mindfulness… Watch how a harmonising backbar experience cleanses and purifies hair and scalp through massage gestures that focus on specific pressure points to aid relaxation; to rebalance hair, mind and soul, slow and rhythmic movements are used to create a lasting moment worth remembering.

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#AuthenticBeautyMovement
#MYBELIEF