The Dutch hairdresser and stylist on authentic beauty, individual style and mindfulness
If you spot Hester Wernert-Rijn on the streets of Amsterdam, you’ll know her by her long, flowing locks (brunette with golden highlights, reaching down beyond her back), the fisherman‘s cap that has become her most frequently worn accessory (to hide bad hair days, she says; to demonstrate good taste in hats, we say) and a signature slash of bold, red lipstick. A hairstylist known for her authentic, individual editorial styles as much as for the mindfulness and personal touch experienced at her Amsterdam salon by her clients – Hester is perfectly attuned to the philosophy behind Authentic Beauty Concept. The sought-after stylist is a backstage regular at high fashion catwalk events around the globe. However, that doesn’t mean she only tends to the hair of supermodels and celebrities. When the Dutch hair pro is in town, you may well find her offering a professional shampoo and blow dry to customers at Mogeen, the salon she founded in the centre of the canal city. The interior of the industrial space is infused with the unique character and eclectic style of a woman who lives and breathes authenticity and professionally translates the Authentic Beauty Concept philosophy into individual looks.