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WE BELIEVE IN AUTHENTIC BEAUTY

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.

#AUTHENTICBEAUTYMOVEMENT
#MYBELIEF
WE BELIEVE IN AUTHENTIC BEAUTY

THE NEW PATH TO AUTHENTIC HAIR

WE BELIEVE IN AUTHENTIC BEAUTY

It’s our shared belief,
it’s what binds and drives us.
It begins the very moment
you decide to be yourself.

WE BELIEVE
authentic beauty is natural and simple.
It doesn’t need sophisticated
photo filters, it grows with character.

WE BELIEVE
in pure ingredients from carefully
selected origins and
vegan formulas, free from
sulfates and silicones.

WE BELIEVE
in the honest artisan, building
on empathy, experience and skills.
Be part of the
#authenticbeautymovement.

  • SEASON OF GIFTING WITH PEGGY GOU

    Discover our haircare gift sets endorsed by Peggy Gou. 

    COMMUNITY 

  • MEET PEGGY GOU

    An authentic voice with edge and new face of Authentic Beauty Concept.
    This year sees a creative collaboration between Peggy Gou x Authentic Beauty Concept – explore details of our progressive partnership and get to know Peggy's authentic outlook.  

    COMMUNITY 

  • SALON PROFESSIONAL DISTRIBUTOR FINDER

    Looking to carry Authentic Beauty Concept in your salon? Please see the list below of authorized distributors who carry Authentic Beauty Concept. 

    SALON DISTRIBUTOR 

  • ENHANCE AUTHENTIC BEAUTY IN ANY MOMENT

    For authentic beauty in any moment our new multitasking Hand & Hair Light Cream has ben carefully crafted to further enhance our authentic beauty world. Whether it's run through the lengths of your hair, or massaged into the skin for a wonderfully calming hand massage, our Hand & Hair Light Cream provides hairdresser-proven beautiful touchable results. 

    PRODUCTS 

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