Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.
To enhance your natural beauty we choose pure ingredients from carefully selected origins. Our products are free from silicones, sulfates surfactants, parabens, mineral oil and artifical colorant, instead utilizing powerful vegan ingredients. Carefully selected and combined, what we leave out is just as important as what we put in.
It’s our shared belief,
it’s what binds and drives us.
It begins the very moment
you decide to be yourself.
WE BELIEVE
authentic beauty is natural and simple.
It doesn’t need sophisticated
photo filters, it grows with character.
WE BELIEVE
in pure ingredients from carefully
selected origins and
vegan formulas, free from
sulfates and silicones.
WE BELIEVE
in the honest artisan, building
on empathy, experience and skills.
Be part of the
#authenticbeautymovement.