WE ARE ONE COMMUNITY SHARING ONE BELIEF

Authentic Beauty Concept was inspired by artisans and hairdressers who share the same values. Discover our story! #AuthenticBeautyMovement

WE ARE ONE COMMUNITY SHARING ONE BELIEF

PEOPLE

BEING PERFECTLY IMPERFECT

Being authentic means embracing imperfections, says Hester Wernert-Rijn. The dutch hairdresser on how authentic beauty evolved in recent years.

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COMMUNITY
TIPS FROM AROUND THE WORLD

In search of authentic hair and beauty looks from all over the world. Find out what makes a woman beautiful in different countries.

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COMMUNITY

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#AUTHENTICBEAUTYMOVEMENT

ABOUT

What is Authentic Beauty Concept?