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WE BELIEVE IN AUTHENTIC BEAUTY

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.
#AUTHENTICBEAUTYMOVEMENT
#MYBELIEF
WE BELIEVE IN AUTHENTIC BEAUTY

THE NEW PATH TO AUTHENTIC HAIR

WE BELIEVE IN AUTHENTIC BEAUTY

It’s our shared belief,
it’s what binds and drives us.
It begins the very moment
you decide to be yourself.

WE BELIEVE
authentic beauty is natural and simple.
It doesn’t need sophisticated
photo filters, it grows with character.

WE BELIEVE
in pure ingredients from carefully
selected origins and
vegan formulas, free from
sulfates and silicones.

WE BELIEVE
in the honest artisan, building
on empathy, experience and skills.
Be part of the
#authenticbeautymovement.

  • TIPS FROM AROUND THE WORLD

    In search of authentic hair and beauty looks from all over the world. Find out what makes a woman beautiful in different countries. 
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    COMMUNITY 

  • MINIMALISM FOR A CALM AND SIMPLE LIFE

    We live in an over-stimulated, over-complicated, cluttered world. It’s no surprise, then, that Mari Kondo’s best-selling book, The Life-Changing Magic of Tidying, sent ripples worldwide and started a movement that just keeps gaining momentum.  
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    COMMUNITY 

  • EXPERT TALK: SESSION-STYLIST ADAM GARLAND

    The British session stylist brings mindfulness, daily meditation and pure beauty to the high-fashion world. His work reflects his personal attitude and brings the Authentic Beauty Concept memento to life. 
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    COMMUNITY 

  • SIMPLY AUTHENTIC REWARDS PROGRAM

    JOIN THE AUTHENTIC BEAUTY MOVEMENT AND EARN POINTS ON YOUR JOURNEY 
    LEARN MORE

    SIMPLY AUTHENTIC REWARDS PROGRAM 
#AUTHENTIC­BEAUTY­MOVEMENT
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